Designing apparel and accessory graphics is more than just a creative pursuit for me—it's a passion that intertwines artistry with storytelling. Each design I craft is a canvas where ideas, emotions, and inspirations collide to create a visual narrative. It's about capturing the essence of a brand, a mood, or a movement through visual elements. Whether it's a bold typographic statement, an intricate illustration, or a minimalist emblem, every graphic carries its own story.

Whether it’s a denim company like Calvin Klein Jeans or a sneaker brand geared to the youth like my work with Reebok, the process starts with research, sketching, and experimenting with various design elements to find that perfect balance. It's about understanding the audience, their preferences, and the intended message, then translating it into a visual language that resonates.

Designing merch is a celebration of the profound connection between music and fashion, showcasing an exclusive selection of merchandise inspired by my favorite musicians and bands that I had the opportunity to work with. Exploring this dynamic fusion of fashion and music, I use the artist’s style as a testament to creative direction.

Art Direction | Asset Creation

Afropunk is not just a music festival and a brand I wanted to work with since I moved to Brooklyn in the early 2000s; it's a cultural movement, a celebration of individuality, and a space where creativity knows no bounds. It was born in Brooklyn, NY, but has since evolved into a global event where every year, thousands of people from all walks of life gather to revel in the unique fusion of music, fashion, art, and activism that is Afropunk. In 2023, this iconic festival promised to be even more electrifying, with a lineup that transcended genres and a commitment to showcasing the vibrant and diverse voices of the African diaspora.

For all three festivals, I was brought on to assist with the Art Direction and design execution of digital marketing and social assets. I created the typography and logo lock-ups while adhering to the brand’s guidelines. I also kept them current with the trends by integrating AI into the “Brooklyn Circus of Soul” aesthetic.

In today's music industry, aspiring artists are not limited by the constraints of traditional record labels. UnitedMasters has emerged as a revolutionary force, offering independent musicians a powerful platform to take control of their careers and reach global audiences. UnitedMasters empowers artists to navigate the complex music landscape, connect with fans, and monetize their creativity in unprecedented ways.

I was hired to design digital marketing assets for campaign rollouts, playlist covers, email campaigns, website pages, and other social assets. I also worked on print and artist merch to help artists increase their fanbase while increasing their revenue.

As a designer and artist, I've discovered that photography is not just a tool; it's a source of inspiration, a visual diary, and a gateway to a world of endless possibilities. Photography is more than a hobby; it's an integral part of my creative identity. It provides me with inspiration, storytelling tools, diverse perspectives, and a unique form of self-expression. Photography fuels my design process, enriching my work with the authenticity and depth of capturing life's essence.

This section starts with a commissioned work I did for a style blog that we shot at Union Square NYC, followed by work I did for Calvin Klein Jeans in-store displays and seasonal lookbook, ending with some personal studio work.